Mallorca moves away from mass tourism in favour of chic boutique hotels
When people think of Mallorca the first thing that springs to mind is laid back sangria infused holidays with pale-skinned northern Europeans doing their best not to burn under the blazing Spanish sun.
Ever since the availability of package holiday back in the 60’s and 70’s and the stories of individuals waking up early to claim their sun loungers by laying out their towels on them, Mallorca has had a bit of a bad rap.
Things seemed to then mellow out for a while, as all-inclusive resorts took the torch to show how not only they could entice people to their properties, but also keep them all there by making all their food, drinks and activities a part of the overall price.
While many a holiday maker and especially those with children rushed to sign up for holidays already knowing exactly how much it was going to cost them, it did not go down well with the many bars and restaurants who saw their clientele vanish overnight.
Today Mallorca has done a 360° turn in its opinions of mass tourism and the mayhem young alcohol abusing youngsters have done to resorts like Magaluf, causing the local residents to protest at their lewd and vulgar behaviour.
Mallorca is now of the opinion that less is more and that the island and its idyllic beauty would be better served by attracting what could be called a better-heeled type of tourist who prefers boutique hotels and spa treatments over banana boat rides on the beach.
This new way of looking has spurned the renovation of former palaces and rundown hotels turning them into the types of accommodation people expect to find complete with contemporary dining and all the modern conveniences we all take for granted.
One such hotel is the neo-Gothic Can Alomar in Palma, an elegant 16-room mansion on the Paseo del Borne, a tree-lined boulevard of cafes and designer shopping.
Just a few kilometres east of Palma is the Hotel Hospes Maricel & Spa, an island intuition perched above the sea that featured in several scenes of the BBC’s adaptation of John le Carre’s “The Night Manager” starring Tom Hiddleston and Hugh Laurie.
With youngsters in tow, you would be hard pressed to beat the St. Regis Mardavall Mallorca Resort located in Costa d’en Blanes overlooking the fashionable Puerto Portals Marina. The St Regis Mardavall is a 5-star resort that takes the business of looking after children seriously while the parents are pampered in old-school luxury.
Often called Mallorca’s Monte Carlo, Playa de Illetas is an upmarket town that makes up for its lack of size with its ritzy hotels and upscale vibe. The family run four-star Bonsol Hotel & Spa has been in the same hands for 60-years with a commitment to service that sees the same guests return year after year. During the summer the hotel employs a dedicated team to look after guests children from 10 am to 9 pm, while also having babysitting available.
All four of our recommendations fit with the way Mallorca is looking towards the future and as more celebrities and sports personalities look to purchase homes on this fashionable island we think that the future development of Mallorca is now moving in the right direction.